Snapchat the biggest winner in the social media battle royale on the day Facebook went dark

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Snapchat usage increased by more than 20% after Facebook services shutdown for six hours on Monday, the biggest winner among rival apps in the US social media giant’s worst outage in years

Snapchat usage increased by more than 20% after Facebook services shutdown for six hours on Monday, the biggest winner among rival apps in the US social media giant’s worst outage in years.

Facebook has blamed network configuration issues for bringing a suite of apps from Messenger to Instagram and driving some of its 2.7 billion daily users to compete. Snap Inc. saw a 23% increase in time spent on its Android app on Monday compared to the same day the previous week, according to Sensor Tower data shared with Bloomberg News.

This has led to business gains on the apps from Telegram and Signal to Twitter and TikTok from ByteDance Ltd. on Oct. 4, the mobile researcher said.

The outage, which Facebook blamed on a flawed network configuration change, hit small businesses and gave ammunition to critics and lawmakers by arguing that the company has become a hefty monopoly that should be reduced to her size.

Telegram founder Pavel Durov said his app added 70 million users and set new records and activity records on Monday. It peaked in the iPhone App Store as the most downloaded free app in 40 markets, while Signal was not. 1 in Poland and in the top 10 in 35 markets, according to Sensor Tower.

Alternatives like Telegram, which closely matches the look and functionality of WhatsApp, have historically added millions of users every time the world’s most popular messenger has suffered a major outage, although many quickly return to it. Facebook application once it’s back online.

“We have spent the last 24 hours debriefing on how we can strengthen our systems against this type of failure,” Facebook CEO Mark Zuckerberg wrote in a note to employees on Tuesday. “The deepest concern with an outage like this is not how many people switch to competitive services or how much money we lose, but what it means for the people who rely on our services.”


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