Qualcomm seeks to fight Apple Silicon with a new generation of PC chips

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Qualcomm today announced plans for the next-generation Arm-based System on Chip (SoC) designed to compete with Apple’s M-series chips in the PC space (via The edge).

On Qualcomm’s Investor Day 2021, CTO Dr James Thompson announced plans for the next generation of chips. The chips are “designed to set the benchmark in performance for Windows PCs” and are developed by the Nuvia team. Qualcomm acquired Nuvia, a chip startup founded by former chip designers Apple, for $ 1.4 billion earlier this year.

Qualcomm has said it will compete directly with Apple’s M-series chips, including the M1, M1 Pro and M1 Max, and hopes to be the industry leader for “lasting performance and battery life.” . Additionally, the company has promised that it will increase its Adreno GPUs to deliver desktop gaming capabilities in future PCs. Qualcomm expects to be able to send samples to customers in about nine months, before the first products containing the chips launch in 2023.

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