LG INTRODUCES GAME-CHANGING TECHNOLOGY WITH 2022 OLED TV RANGE IN INDIA

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The new range offers the widest range of OLED TVs in the world, from 106cm (42) to 246cm (97), for a customizable viewing experience

The range includes the world’s largest 223cm (88) 8K OLED TV offering best-in-class picture quality

LG Signature R OLED is the very first rollable OLED TV on the market

New Delhi, June 10, 2022: LG Electronics, India’s leading consumer durable brand, today announced the availability of its highly anticipated 2022 OLED TV lineup. Widely praised at CES 2022 for their outstanding picture quality , their improved performance and sleek designs, the latest products also promise an incredibly seamless experience with flamboyant and immersive visuals. The 2022 OLED lineup features the widest range of OLED TVs, from the world’s largest1 246cm (97) OLED extending to the world’s first 106cm (42) OLED TV, perfect for small spaces and ideal for all gamers who seek to be closer to the action. In addition to this, LG is also introducing the LD OLED evo in its C2 series.

Post-pandemic, consumer TV viewing habits have shifted to an active search for advanced and holistic viewing experiences from the comfort of their homes. As the pioneer and world leader in OLED technology, LG is constantly perfecting and elevating the technology to meet the changing needs of consumers. Attributed to LG’s OLED leadership, this led to the invention of the first rollable OLED TV, the LG Signature R OLED which pushes the boundaries of engineering and user-centered design to enhance any space and complement any lifestyle.

Hak Hyun Kim, Director of Home Entertainment at LG Electronics India, said, “This year marks 25 years of our commitment to the Indian market, demonstrating our continued efforts to merge technology and design innovations to meet the needs of our consumers. The unique offerings of our latest range demonstrate our perseverance in delivering a differentiated user experience and a new way of thinking about our consumers’ home entertainment space while once again confirming LG’s leadership in the premium TV market. of range. The OLED TV portfolio is expanded to cater to various consumer segments and with our new range we are confident to strengthen our leadership in the OLED TV market.

Featuring the company’s acclaimed self-illuminating OLED technology, LG 2022 OLED TVs harness precise pixel-level control to deliver the deepest blacks, incredibly lifelike colors and infinite contrast ratio. Plus, the new models have even smarter features for a personalized viewing experience.

LG OLED Evo

As part of the new lineup featuring LG’s new α (Alpha) 9 Gen 5 intelligent processor and unique picture algorithms, LG’s evo technology is integrated into the 2022 G2 (LG OLED evo Gallery Edition) and C2 series , bringing the home entertainment experience to new heights. Models from both series have won the CES 2022 Innovation Awards for raising the bar with their excellent overall performance. LG OLED evo TVs deliver exceptional clarity and detail, for lifelike images that deliver a lifelike experience. Brightness is also enhanced by the new Brightness Booster Max technology, which makes the G2 series 30%2 brighter while making the C2 series 20%3 brighter, thanks to the increased processing power of the α9 Gen 5.

Widest range of screen sizes ever

LG’s new lineup also hosts the world’s largest range of OLED TV screen size selections, from the smallest 106cm (42) screen to the largest 246cm (97) to expand their consumers’ choice. . The G2 Series, available in 139cm (55) and 164cm (65), refined Gallery Design allows users to mount the TVs flush to the wall for a seamless, sophisticated look and better spatial integration into the viewing environment. LG’s C2 series offers the most screen sizes in the 2022 lineup with a total of six choices. Ideal as a small room TV or for those who love console and PC gaming, the first-ever 106cm (42) OLED TV adds to the C2 Series’ wide range of 246cm (97), 210cm ( 83), 195cm (77), 164cm (65), 139cm (55), 121cm (48) and 106cm (42). So no matter the size of consumers’ home entertainment space, LG has an OLED TV to offer everyone.

LG α9 Gen 5 smart processor

The new and improved LG α9 Gen 5 intelligent processor is equipped on G2, C2 and Z2 series models. The α9 Gen 5 features the new Dynamic Tone-mapping Pro algorithm, which individually processes more than 5,000 areas on the screen, enhancing each to produce a more vivid and detailed image, in the brightest and darkest parts of the image. Featuring the latest processor to enhance audio quality through the AI ​​Sound Pro feature, the α9 Gen 5 AI processor will allow your OLED TV to mix 2-channel audio into virtual 7.1.2 sound allowing you to hear the sound of above and behind you. The 2022 OLED TV lineup is completed by the B2 OLED TV series in two screen sizes 164cm (65)-139cm (55)) and the A2 series in three screen sizes 164cm (65), 139 cm (55), 121 cm (48)), both powered by the company’s self-illuminating technology, the α7 Gen 5 processor with dynamic tone mapping, AI Sound Pro and virtual 5.1.2 surround sound.

Improved UX

LG’s 2022 OLED TVs come with webOS 22, the latest version of LG’s innovative Smart TV platform. webOS 22 offers several new customization options, including customizable user profiles that allow each member of the household to tailor their viewing experience to their favorite apps and content services. Additionally, webOS 22 offers an exceptional facility for Room To Room Share*, which allows users to mirror their favorite content over Wi-Fi from one TV to another in their home. And backed by Always Ready* capability, LG TV turns into a display media showcasing lifestyle and personal content when the TV is turned off (applicable on 2022 Z2, G2 and C2 models).

Acclaimed image quality

LG OLED TVs continue to set the standard for picture quality to enrich the audio-visual experience of LG consumers. The panels used in this year’s range have been certified by Intertek to deliver 100% color fidelity4 and 100% color volume5 – indicating that the 2022 LG OLED TVs deliver accurate color reproduction and express the detailed tone and hue of the source, regardless of the light level. on-screen action. To ensure that the new lineup offers consumers smart features to enrich their viewing, the lineup includes the Z2 Series 8K OLED TV, capable of displaying 33 million pixels and delivering a deeply immersive experience.

Dolby Vision IQ and Dolby Atmos

LG’s latest OLEDs are the first6 TVs to adopt Dolby Vision IQ with Precision Detail. This new technology unlocks additional features of Dolby Vision content including Netflix, Disney+, Hotstar and many more have been seamlessly implemented to transform users’ home entertainment space into a cinema. Additionally, the technology harnesses the increased power of LG’s α9 Gen5 processor to deliver an immersive viewing experience. For equally immersive sound, LG’s new OLED TVs deliver Dolby Atmos® spatial sound through their speaker system to give consumers a cinematic experience in the comfort of their own home.

Optimized for games

Gaming enthusiasts will appreciate the Game Optimizer menu on LG OLED, where users can quickly select or switch between specialized gaming features and presets. LG OLED TVs were the first TVs to be certified by NVIDIA as G-SYNC compatible and have been at the forefront of this field ever since. This feature will allow gamers to use VRR with compatible gaming platforms to enjoy the smoothest, tear-free gameplay. New for 2022, LG’s display presets for various game genres add a sports mode, joining previously available first-person shooter, role-playing game and real-time strategy options. One of the concerns we’ve heard from our customers is that when gaming in a darker room, LG’s OLEDs can get rather bright, and for long gaming sessions this can strain the eyes. Therefore, to address this issue, LG 2022 TVs will incorporate a darkroom mode, when enabled, it will adjust image brightness while maintaining game highlights and image quality.

Pricing

OLED TV price range starts from INR 89990 and rollable OLED TV price is INR 7500000

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