HYBE Unveils Exciting Plans Including NFTs, Collaborations, and BTS Linked Game

The new year is approaching and with it new changes. HYBE’s latest corporate briefing puts the company on a new path, with several changes and new projects.

HYBE Corporation, originally established as Big Hit Entertainment, held its corporate briefing on November 4, 2021, HYBE Briefing with the Community. The reunion marked the end of a successful year for the entertainment company and the artists who depend on it, as well as for developing a plan for the new year.

Some of the groups currently under the HYBE banner are BTS, TXT and ENHYPEN.

HYBE announces further plans for Weverse and V Live integration

Among the various surprises for fans, HYBE announced several plans for the fan community platform, Weverse, and its integration with Naver’s V LIVE. The entertainment company also announced the launch of a new game created in part by BTS and the company’s new foray into the NFT business.

.@HYBEOFFICIALtwt posted its highest quarterly operating profit of 65.6 billion won ($ 55.45 million) and sales of 341 billion won ($ 288.25 million) in 3Q 2021, each figure up 63% and 80%, respectively, compared to the same period last year. A great day for Hybe and his artists! ??

.@HYBEOFFICIALtwt posted its highest quarterly operating profit of 65.6 billion won ($ 55.45 million) and sales of 341 billion won ($ 288.25 million) in 3Q 2021, each figure up 63% and 80%, respectively, compared to the same period last year. A great day for Hybe and his artists! ?? https://t.co/unEt5CGlmd

In early 2021, HYBE announced the imminent integration of V LIVE and Weverse into a single platform. At the time, Naver had acquired a 49% stake in Weverse Company (formerly beNX), which is a subsidiary of HYBE, with Naver’s V LIVE being transferred to beNX.

In the latest briefing, HYBE announced a schedule for events, indicating that a new version of Weverse will be launched in the first half of 2022. This new Weverse will incorporate the “live spot” technology used by Naver’s V LIVE, which allows artists from bands like BTS to stream live on Weverse anytime.

Weverse will create even more synergy with Naver’s R&D capabilities in research, AI and other technologies in the future.

A brand new game with a BTS connection

The new game, devised by the members of BTS, got ARMY excited. HYBE has announced the launch of a new game, which will allow fans to take a closer look at the artists and their music, thus encouraging more interaction. The game was based on several ideas presented by members of BTS and is expected to launch in the first half of the New Year.

Check out an overview here:

Collaborate with Dunamu on NFTs

The third major announcement is a partnership with leading financial technology company Dunamu. HYBE, in collaboration with Dunamu, will present a new business model, which will combine intellectual property or IP, with the latest buzzword in technology, NFT.

NFT stands for ‘non-fungible token’ and is based on blockchain, the technology that underpins the development and exchange of modern cryptocurrencies. NFTs can be any digital content with a unique property that can be purchased (although the content is still available for others to view and copy).

[Breaking News] Korea Economic reports that HYBE will officially announce its entry into the NFT market with a long-term partnership with Dunamu, the Upbit cryptocurrency operator. They will issue 400 billion yen of convertible bonds to acquire 861,004 shares of Dunamu. + twitter.com/modooborahe/s…

[Exclusive posted 10:33 am KST] Herald Economy reports that HYBE and Dunamu, operator of the Upbit cryptocurrency, are pursuing a stock exchange agreement of around 500 to 900 billion yen and will issue goods from artists like BTS as NFT and will establish a joint venture in the United States to create a metaverse business. +

[Exclusive posted 10:33 am KST] Herald Economy reports that HYBE and Dunamu, operator of the Upbit cryptocurrency, are pursuing a stock exchange agreement of around 500 to 900 billion yen and will issue goods from artists like BTS as NFT and will establish a joint venture in the United States to create a metaverse business. + https://t.co/UfMHGrOt3b

[Breaking News] Korea Economic reports that HYBE will officially announce its entry into the NFT market with a long-term partnership with Dunamu, the Upbit cryptocurrency operator. They will issue 400 billion yen of convertible bonds to acquire 861,004 shares of Dunamu. + twitter.com/modooborahe/s… https://t.co/kGnqME3MBP

The strategic partnership between HYBE and Dunamu will establish a joint company that will take care of the affairs related to NFT. The two companies have agreed to create a joint company that will carry out activities related to NFTs.

Fans of BTS, TXT and Enhypen will be able to digitally own content and products based on the artist’s intellectual property. HYBE and Dunamu discussed their plans to consider ways to safely expand the fan experience, one of which is the collection, exchange and display of IP-based digital assets on platforms such than Weverse.

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Apart from this, HYBE also announced the creation of a new US-based K-pop girl group as part of a collaboration between HYBE America and Geffen Records of Universal Music Group. HYBE also unveiled a list of original webtoons including BTS, TXT and Enhypen.

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