The new year is approaching and with it new changes. HYBE’s latest corporate briefing puts the company on a new path, with several changes and new projects.
HYBE Corporation, originally established as Big Hit Entertainment, held its corporate briefing on November 4, 2021, HYBE Briefing with the Community. The reunion marked the end of a successful year for the entertainment company and the artists who depend on it, as well as for developing a plan for the new year.
Some of the groups currently under the HYBE banner are BTS, TXT and ENHYPEN.
HYBE announces further plans for Weverse and V Live integration
Among the various surprises for fans, HYBE announced several plans for the fan community platform, Weverse, and its integration with Naver’s V LIVE. The entertainment company also announced the launch of a new game created in part by BTS and the company’s new foray into the NFT business.
In early 2021, HYBE announced the imminent integration of V LIVE and Weverse into a single platform. At the time, Naver had acquired a 49% stake in Weverse Company (formerly beNX), which is a subsidiary of HYBE, with Naver’s V LIVE being transferred to beNX.
In the latest briefing, HYBE announced a schedule for events, indicating that a new version of Weverse will be launched in the first half of 2022. This new Weverse will incorporate the “live spot” technology used by Naver’s V LIVE, which allows artists from bands like BTS to stream live on Weverse anytime.
Weverse will create even more synergy with Naver’s R&D capabilities in research, AI and other technologies in the future.
A brand new game with a BTS connection
The new game, devised by the members of BTS, got ARMY excited. HYBE has announced the launch of a new game, which will allow fans to take a closer look at the artists and their music, thus encouraging more interaction. The game was based on several ideas presented by members of BTS and is expected to launch in the first half of the New Year.
Check out an overview here:
Collaborate with Dunamu on NFTs
The third major announcement is a partnership with leading financial technology company Dunamu. HYBE, in collaboration with Dunamu, will present a new business model, which will combine intellectual property or IP, with the latest buzzword in technology, NFT.
NFT stands for ‘non-fungible token’ and is based on blockchain, the technology that underpins the development and exchange of modern cryptocurrencies. NFTs can be any digital content with a unique property that can be purchased (although the content is still available for others to view and copy).
The strategic partnership between HYBE and Dunamu will establish a joint company that will take care of the affairs related to NFT. The two companies have agreed to create a joint company that will carry out activities related to NFTs.
Fans of BTS, TXT and Enhypen will be able to digitally own content and products based on the artist’s intellectual property. HYBE and Dunamu discussed their plans to consider ways to safely expand the fan experience, one of which is the collection, exchange and display of IP-based digital assets on platforms such than Weverse.
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Apart from this, HYBE also announced the creation of a new US-based K-pop girl group as part of a collaboration between HYBE America and Geffen Records of Universal Music Group. HYBE also unveiled a list of original webtoons including BTS, TXT and Enhypen.