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They are having fun!
Most Kings Countians cringe at the ominous sight of cockroaches crawling through cracks and crevices in their cramped apartments, prompting a series of chaotic cries from insect-hostile townspeople and frantic efforts to exterminate the six-legged intruders.
But for Brooklynites Olivier Miller and Julie Feltman, a cockroach infestation provided an interesting opportunity – and a way out of the rut they had found themselves in during a particularly trying year.
Thus, the duo created Cuddly Cockroaches, a card game that pits players against each other to send armies of insects to eliminate their opponents.
“In Cuddly Cockroaches, players are neighbors in a building with a cockroach problem,” the game description reads. “Each turn sees more cockroaches being added to the game as players try to eliminate their cockroaches. neighbors and remain the last apartment standing. “
An opportunity presents itself
Like the rest of New York City, Miller and Feltman were quarantined in March 2020 at their Brooklyn apartment. Shortly after starting their indefinite isolation, the couple lost their jobs the same day.
Just when they thought they were bottoming out, their entire building was hit by a cockroach infestation.
Determined to improve their lives and find a hobby to spend their free time, Miller designed humorous cartoon characters of the insects. Soon the desperate duo turned the sketch into a full-fledged card game.
“[It was] a very personal experience that was fun to replicate in games, ”Miller said. “I am absolutely terrified of cockroaches. You can put a tarantula in front of me, I won’t blink, but a cockroach is just something that will scare me away, so it was a cathartic way to distance myself from that relationship by making them cute and cuddly. “
Cockroaches card game
The game copies their actual struggles as players try to send their army of insects to their opponent’s apartment,
“Some cockroaches have special abilities that make them more desirable roommates, while others will make victory more difficult,” the description says. “During their turn, players can infest each other with their cockroaches, or play supply cards like a housekeeper or bug spray to kill cockroaches or facilitate the infestation. “
With Miller taking charge of the game’s design and Feltman leading the social media content, the duo launched a kick campaign to carry out their project, allowing interested people to contribute cash towards the realization of their idea.
After just five days, the pair hit their goal of $ 11,000 and quickly exceeded their goal, raising a total of $ 18,080.
People who help with fundraising will receive different perks, depending on how much they donate – with prizes ranging from a copy of the game to Cuddly Cockroach keychains and stickers.
Miller and Fletman have kept their donors updated on the game’s production through their kickstarter page. The last update says they’ve partnered up with a larger game board company to help with the printing and distribution of the games.
“The licensing partner is called ‘Are You Game?’ which is a subsidiary of a larger company called University Games… Cuddly Cockroaches was a perfect fit for one of their initial training, ”Miller said.
According to Miller, the partner company will take care of production, distribution and promotion.
“Their distribution partners range from Walmart, Target as well as smaller distribution partners in local communities. Their [advertising] channels range from TV ads to print ads to online ads on instagram, facebook, ”Miller said.
Being a full-time game designer himself, Miller appreciates the partnership because he says it allows him to work on other projects.
“I’m more of a game designer myself, so the fact that I can focus more, like future games… I have two more games lined up right now and I’m also in the process of finalizing production. I also work with a kid who he sort of found inspiration in my game as well as a coworker’s games to make his own game and then contacted me to help me start his own kickstarter. Miller said.
According to the couple’s Kickstarter, “Cuddly Cockroaches is expected to finish production in December, with a delivery window slated for January.”
You can find a full list of rules and stay up to date on the making of the game on their fundraising site.